Lenin, the first leader of the Former Soviet Union said that there can be no revolution without guns. When we talk about the communication revolutions that have happened since the dawn of time, it’s not clear that guns are involved, but we are definitely talking about real revolutions.
The first communication revolution was with verbal language. The intelligent man, adapted sounds, words and language to his use in order to communicate with those around him. Generally, only with people who are physically close to him. When he met distant tribes, sign language would have probably been the common language between them.
As long as the human race subsisted on hunting and gathering, there was no need for writing. With the development of agriculture, surplus storage and distribution of goods by a central ruler, there developed a need for documentation of the language which caused the second communication revolution, writing. A system of signs that is intended to represent the spoken word graphically.
The need to copy and distribute written information brought about the third communication revolutions, printing. It’s an old technology whose purpose is to create multiple copies of the same original. The use of writing and printing improved communication and information transfer from place to place and from person to person.
As we come closer to present day, we come to the fourth revolution – the electronic revolution. The revolution began in the second half of the 19th century and continues to this day. Within this revolution we have the invention of the telephone, which allowed audio to be transferred two ways using cables, the invention of radio and television which allow the distribution of sound and the integration of pictures, and how can we manage without the internet and mobile phones? Between these two major revolutions, the internet and mobile technology, there is a common denominator, collaboration. The internet is a network that connects billions of computers around the world and creates collaboration between all the end devices and enables information transfer over a dedicated protocol (IP).
With that, the cellular networks have created two-way communication between different types of devices and allow audio, visual and data transfer. In fact, the greatest form of collaboration is the consolidation of the internet within the cellular networks and the increasing use of the mobile device as the means to access the internet.
While these revolutions were going on, the world of conferencing was created, and developed as part of the whole digital revolution. We looked for the history of conferencing in Israel, and we found that the first conference call took place fifteen years ago. Those were the early days of Veidan and the conferencing service was provided using an independently developed product.
And from there, every few years the video conferencing capabilities developed and then web conferencing (along with the development of the internet) all the way to V-Connect, which we are witnessing its development now.
We looked in the archives and found a moving conference between Barbara Streisand and Golda Meir, 1978 – at the 30 year anniversary of Israeli independence.
A lot of water has flowed down the Jordan since then and many bytes have passed through the communications lines. At the start of video conferencing service, conferences were carried out using ISDN – with regular telephone lines used in conjunction in order to transfer the information. Later on, we moved on to use IP. In both situations, the communication was between two video conferencing systems in a point to point conversation and in certain situations, of multi-point conferences using a bridge.
Today we are witness to the creation of V-Connect which is based on a huge technological and cultural change – the same technology that has developed and ripened, has enabled the communication solution of a video conference anywhere and from any device- video collaboration; and of course the cultural development that is expressed by us being prepared to use advanced communications technologies to advance our business. Here too, no guns so far.
See you in the next post,